Understanding Resell Rights: Differentiating MRR, PLR, and Basic Resell Rights
Resale rights can be a source of confusion for many individuals. Understanding the specific rights granted when purchasing a digital product with resale rights can be quite stressful.
In the world of digital products and online businesses, resell rights have gained significant popularity. Resell rights allow individuals to legally sell or distribute products created by someone else, providing a unique opportunity to generate income.
Among the various types of resell rights available, the most common ones are Master Resell Rights (MRR), Private Label Rights (PLR), and Basic Resell Rights. Each of these categories has its own specific set of rules.
Basic Resell Rights
Basic Resell Rights are the most straightforward form of resell rights. When you acquire basic resell rights for a product, you gain permission to sell that product to customers, but you cannot grant them the right to resell it further. In other words, your customers can use the product personally, but they do not have the authority to resell it themselves.
While basic resell rights allow you to sell the product and keep the profits, you typically cannot modify the product or claim authorship. The product remains the intellectual property of the original creator, and you are limited to reselling it as is.
Example: Raki buys an ebook of recipes with basic resell rights. He can't change the content to personalize it. Raki can sell the ebook to anyone he wants, but the buyers are not allowed to resell it.
Master Resell Rights (MRR)
Master Resell Rights take reselling a step further by granting you the ability to not only sell the product but also pass on the resell rights to your customers. This means that the individuals who purchase the product from you can then resell it to others, creating a chain of resellers.
With MRR, you have the freedom to set the price for the product and keep all the profits.
Additionally, you may have the option to bundle the product with other products or offer it as a bonus, increasing its value and appeal. However, MRR usually comes with certain restrictions and limitations determined by the original product creator, such as prohibiting the transfer or modification of the resell rights themselves.
Example: Raki wrote an article. He sold it with master resell rights to Gabriela and Jose. With these rights, Gabriela and Jose can sell the article themselves and even give their buyers resell rights too, allowing them to sell the ebooks as well.
Private Label Rights (PLR)
Private Label Rights provide the most extensive flexibility and control over a product. When you acquire PLR, you gain the right to not only resell the product but also modify, rebrand, and claim authorship of it as if you were the original creator. This means you can customize the content, add your name or logo, and even alter the product's format to suit your needs or the preferences of your target audience.
PLR products often include various components, such as e-books, articles, graphics, and templates, that can be repurposed or used as content for your website, blog, or other marketing materials. You can also choose to sell the PLR product as is, granting your customers the rights to resell it, or you can offer it as a bonus or give it away for free to build your follower list.
Example: Raki purchased social media templates with PLR. With these rights, he has the freedom to modify and personalize the content as he desires. He can add his own name, create his own branding, and is also allowed to sell, give it away for free, sell basic resell rights, or even sell master resell rights to the templates. Basically, he can sell it to his buyers as his own product.
How to license your digital products?
When you're selling digital products, it's important to have clear rules that protect your rights as the creator and help buyers understand what they can and can't do with your product. As the creator, you have the freedom to choose the type of license that fits your goals best.
Once you've picked a license, it's really important to explain it clearly in the product description. This description is like a guide for potential buyers, telling them what they're allowed to do with the product and what they're not allowed to do.
It's also a good idea to create a set of terms and conditions that explain the legal rules for using your digital product. These rules help protect your rights as the creator. If you're not sure about the legal stuff, you can talk to a legal professional to make sure you're doing everything right.
Lastly, it's important to let your users know if there are any copyrights, trademarks, or protected content that they need to be aware of. This information should be clearly stated in the terms and conditions.
Quick summary on the differences of MRR, PLR, and Basic Resell Rights
- Basic Resell Rights allow you to sell a product to customers, but they cannot resell it.
- MRR enables you to sell a product and pass on the resell rights to your customers, allowing them to resell it as well.
- PLR provides the highest level of flexibility, granting you the ability to modify, rebrand, and claim authorship of the product.
Understanding the different types of resell rights is crucial when venturing into the world of digital product reselling. Basic Resell Rights, Master Resell Rights (MRR), and Private Label Rights (PLR) offer varying degrees of freedom and control over the products you sell.