Sell what you love! Find your perfect online product

Imagine sitting at your desk, staring at a blank screen, feeling both excited and overwhelmed. The digital marketplace is a vast ocean of possibilities, and you, the driven entrepreneur, are ready to dive in. But the biggest question looms large: what should you sell on Raket to turn your creativity into profit?

Fear not! Here's a guide for you.

Understanding the importance of product choice

Choosing what to sell isn’t just about picking a random product; it’s about carving out a business that sits at the intersection of 3 key factors:

Your passion and market opportunity.
High-demand products that excite you.
A sustainable business model that fuels your enthusiasm.

Passion alone isn’t enough. Reality check! 🫣

Passion is the fuel that keeps you motivated when things get tough, so it’s important to start with something you truly enjoy making or creating.

But, here’s the catch: just because you love something doesn’t mean there’s a market for it. You also need to know that there’s an audience out there who wants what you’re creating. This is where market research comes into play.

Look for the sweet spot where your creativity meets demand.

So, how do you avoid that passion pitfall? It’s simple: PASSION + MARKET RESEARCH. Ask yourself:

Are people actually willing to pay for this?
What problem does my product solve?

Research what’s trending (and what will stick)

Once you’ve identified a passion project, it’s time to dig into research. While it's tempting to jump on the next big trend, you need to be strategic about it. Some trends are fleeting, while others can last years or even decades. So, how can you figure out which trends will stand the test of time?

Think about how your product can stand out. What unique twist can you add that will set you apart from the competition? Whether it’s your unique design style or a personal touch that reflects your creative skills, find ways to make your offering distinctive and desirable.

Tips for researching trends:

Use Google Trends and Pinterest Trends to identify rising product categories.
Follow influencers and experts in your niche to stay updated on what's hot.
Track popular hashtags on platforms like Instagram and TikTok to spot evolving trends.
Explore communities for deeper insights into what your target audience cares about.

Test your ideas: start small and gauge interest

Before you invest a lot of time and money into creating large batches of products, it’s important to test your ideas with your target audience. Thankfully, in today’s digital world, testing is easier than ever.

Testing helps you reduce risk. Instead of committing to a large inventory upfront, you can refine your ideas based on real-world feedback. Plus, it gives you insight into what customers are willing to pay and what improvements they suggest.

Tips for testing your product:

Run polls or surveys on social media to ask your audience directly what they want.
Offer limited editions & discounts to create urgency and measure interest.
Use platforms like Raket.PH to test your product in a low-risk environment.
Engage your audience by asking for honest feedback and suggestions for improvement.

Be ready to pivot

One of the most exciting (and sometimes nerve-wracking) parts of running a creative business is that you’re constantly learning. What works today might need tweaking tomorrow. It’s important to be open to change and adapt your product offerings based on customer feedback and market trends.

If you start with one product and find that it’s not selling as well as you expected, that doesn’t mean the end of your creative journey. It could mean you need to pivot, experiment with variations, or explore entirely new ideas. Flexibility allows you to stay fresh and continue growing your business, so don’t be afraid to adjust your strategy along the way.

Tips for pivoting and staying flexible:

Keep an eye on customer feedback and adjust your products accordingly.
Don’t be afraid to experiment with new variations or product lines.
Use A/B testing to find the best-performing products and marketing strategies.
Stay up to date with market trends and adjust your offerings to stay relevant.

Turn creativity into profit by scaling smartly

Once you’ve found your winning product and built an initial customer base, it’s time to think about scaling. But scaling doesn’t mean diving in headfirst and creating something without a solid plan.

Tips for scaling your business:

Focus on your brand identity—make sure your expansion reflects your creative vision.
Explore new marketing channels such as influencer partnerships or email campaigns.
Collaborate with other creatives or brands to grow your reach and bring fresh ideas to the table.

Always keep your customers at the heart of your decisions—understanding their wants and needs will help you expand while keeping your authenticity intact.

A successful product not only brings in profit but also aligns with your passions and leaves room for growth. 🚀